Posted @ December 29, 2009  |  Categorized Under: SEO

You would think that page rank would have a lot to do with the success of a directory. When I was a beginner to the SEO world, everytime I saw “Free PR4 Directory”, I’d submit my network for websites to it like theres no tomorrow. Time passes, you realize 95% of those submissions were mostly useless. It is not that hard to achieve a PR4 website.

For example,  I’ve had websites that I’ve only acquired a few quality backlinks for, and received a PR4. I’ve also had websites where in the old days, I’d go the easy way and pay for the directory submission packages which is consisted of free web directories that is worth not even an ounce of milk (you know most of you have done this one time or another)… and still received a PR4. So which PR4 is worth more? I don’t believe in pagerank.

To be honest with you, I do not know the pagerank of PostDotCom Directory right now. Yes, I’m not lying.  I’ve completely drifted away from pagerank and being obsessed with numbers and backlinks and what not.

It does not in any way, shape, or form affect rank in the search engine. It does not determine the quality of a website, or a directory. While I’m sure when you’re finally deciding to sell your “two month old free PR4 directory”, it’ll generate more interest than a “two month old free pr0 directory”. But it’s up to you.

While this directory is not a PR6 and PR7, but it retains high rankings in many popular terms and has been around for several years and receives constant submissions. So some people out there must be getting the fact that page rank does not rule all.

When’s the next pagerank update?

Sorry, I’m too busy having a life to keep track of it and monitoring my websites 24/7 to see if any changes occurred in datacenter34937487 and running to webmaster forums to participate in another “Nope no change here.” “One site dropped to PR3  and one site is a PR 9!!!” “No update here yet.” thread. ETC.

Cheers.

Posted @ December 9, 2009  |  Categorized Under: Guides, SEO

Whether you are building a website for a home-based business, a medium sized business, or a big, fancy business – the question is: how can you get maximum traffic to your site? Now this is where you need to know how to make full use of the natural traffic sources. Now you might be wondering what ‘natural traffic sources’ means. We explain in this article.

To get maximum mileage, you need to know proper methods to get quality-targeted traffic to your website. You can use natural search engine listings (which have the ability to convert well) – but many people new to the dynamics complain that the competition is too fierce, and the algorithm of the search engines is constantly changing. However, one of the best natural traffic sources is article marketing – which is absolutely free, and the leads can convert up to 10 times better than other sources. You need to be known, liked, and trusted by your visitor, for them to buy your product. So write and submit many article concerning yourself and your business to major directories, put in your website link in the resource box, and when people read and get to know about you, they will automatically be driven to buy your product.

Another natural traffic source that you can explore is pay per click advertising. Using AdWords gives you the ability to be effective in as little as 5 minutes. Basically what you need to do here is think about the keywords that people might use to locate your product, and use the keyword research tools – Wordtracker is a good example. Based on this research, you can find the laser target keywords that would mean high sales for you.

Yes, when it comes to generating traffic on your website, there are certain tips, strategies, tactics and secrets you should know. For instance, another great way to use a natural traffic source is to get featured on Google News, or any other major news website, as they get millions of visitors every day. Yahoo News and MSNBC are also good examples – use them for articles, press releases, etc. to get massive traffic to your site. What you need to do is be published on the sites that are syndicated by Google News. You can also submit your website as a potential news source –but you would need to keep in mind certain editorial guidelines.

Another way to use a natural traffic source is to target your readers with topic-specific articles. Because if you submit everything at one particular place, there’s a good chance your readers might not find what they are looking for. So focus on specific websites that cater to specific tastes – like The Bleacher Report (sports), SeekingAlpha (finance), LifeHack.org (self growth, time management, productivity, technology).

Yes, with just a little effort and dedication, you can pull it off – remember, make use of the natural traffic sources out there to generate traffic to your website at minimum cost. You are sure to reap the benefits!

Posted @ August 11, 2009  |  Categorized Under: Guides, SEO

You might be wondering about pay per click advertising. In this article, we shall tell you all about it. Basically, websites use it as an Internet advertising model. How does it work? Well, the advertisers pay the host only when someone has clicked on the advertisement. Generally, a fixed price is charged rather than a variable cost. When there is a match between a keyword query and an advertiser’s keyword list – then the website will display a PPC advertisement. This is also true if the content site has displayed some content relevant to the keyword. These are termed sponsored ads, or sponsored links.

Google Adwords, Yahoo! Search Marketing, and Microsoft AdCenter are the best when it comes to pay per click advertising, however you should be aware that sometimes this model can fall victim of click fraud. An automated system should be implemented to guard against harmful or abusive clicks by corrupt web developers or competitors.

In pay per click advertising, a fixed amount is decided upon by the advertiser and the publisher. This is called the flat-rate model. It’s usually use in comparison shopping engines. However, it is possible for ad advertiser to pay more to get greater visibility. Sometimes, the full content of some websites can be paid ads.

Pay per click advertising started in February 1998, when Jeffrey Brewer, of Goto.com, gave the concept of a pay per click search engine to the TED conference, which was being held in California. Thus, the PPC advertising system was created – and Google caught up with search engine advertising in December 1999. In 2000, the AdWords system came into being – and this allowed advertisers to create text ads, which would be placed on the Google search engine.

Pay per click advertising is hot and happening today – it’s the best area of online marketing, and is expected to get much stronger. In fact, paid searches have been known to generate as much as $14 million in a year! Google definitely is the best among these for having a huge share of paid search.

So why is pay per click advertising creating such waves?  Well, the truth is that it’s simple and easy to use, plus as an advertiser have a good amount of control over your ad campaign, and you would also get quality feedback on your performance. That’s why pay per click advertising is something you should definitely look into, even if you are a CEO, you can make your own company’s PPC campaign.

Once you get into PPC advertising, you are sure to quickly pick up, and very soon you will have optimized your performance. Plan out your campaign so that you can generate millions and millions of dollars. Use PPC advertising to reach your target market and generate high quality sales leads.

So make maximum use of your keyword strategy and good visitor analytics to set up a PPC campaign that is guaranteed to work. You are sure to see the many benefits it will have for your business.

Posted @ October 4, 2007  |  Categorized Under: Guides, Other, SEO

Signature links are today perhaps one of the best forms of marketing through forums. You write an article and post it in a forum of an article directory or perhaps email the article to interested people and all you do for marketing is to put your link at the end of the article which could direct to your website or your email address.

Signature links help in a way that they help your web page getting spidered by a lot of search engines. The benefit to this is that these search engines index your website and index them faster. So, this is indeed an advantage for a newly launched website.

In case you use signature links in forums, you get a sufficient amount of traffic to your website in case it is relevant to your website. Even if it is not, the signature link gives you a decent amount of viewers and traffic. This, as obvious implies that that you get your website back linked sooner than you can without using this method.

Signature links do not impose on you that you have to use only one single link. In fact you can use some four to five links and promote all your pages at one go. In case all your posts are relevant or have attraction for viewers, at times you could find a huge amount of traffic to your web pages. This indeed is a very good way to advertise the site.

The last point is more than interesting for freelancers. In case you want to make money from signature links, you can always write a number of articles and use different signature links to promote other people?s web pages and earn money as an advertiser.

No wonder the concept of signature links has boosted up the concept of back linking and indeed you should give it a try!